All over the media and advertisements we see promotions and
ads for various brand name clothing. Usually, companies use celebrities to
promote their label. This is just one of the many strategies of labels to “up”
their value in society, which leaves the buyer with higher expectations for the
end result product. But have you ever wondered why these higher end brand names
are so valuable? Is it the brand name itself or is it us, the consumer, who
make it valuable?
Well, when I think of the brand name Chanel three words come to mind; quality, uniqueness
and professional talent. I believe these three elements are key to any company
to be held so valuable in our society today. As I said in my last blog post, we
as human beings feel happier and have more self-confidence when we wear higher
end brand names. Most of the time we buy these products because of their
quality, which comes from the professional talent behind the face of the
company. You spend more money on each item one time, rather than re-buying that
same item more frequently.
Chanel is known for their unique designs that are timeless.
If you are wearing Chanel, you’re set for life in the fashion department. The
label Chanel wouldn't have their unique fashion styles without professional
designers and leaders. They take the time to consider what the buyer wants and
would fall in love with. They want to make every piece of art of the best
quality and look as possible. Which means more time and effort has been put
into each art piece to have its own signature design. In other words, there is
more of a selection for everyone’s style in higher end brand names compared to
Walmart selections. Walmart is known for their “cookie-cutter” selection; one
style, just different colors for everything.
Chanel’s designs for purses, clothing and perfume bottles
have global recognition which makes it more valuable than other leading brands
already. Having sales internationally means there styles and designs are
accepted by most cultures, countries and races in the world. To me, that’s what
every company’s goal should be and Chanel has already succeeded that and more.
I would have to say Chanel is at the top of my list for most valuable
influenced fashion label.
Question of the week :
In my life I value Coach and Under Armour. I love the Coach purses. They are so pretty and they last a very long time. They are very expensive though. I love Under Armour because it always seems to fit me right as an athlete and they always have the thing necessary to my activities! Great blog Jill !
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